Evidence: contested

• Clickbait (curiosity gap)type: effect · evidence: contested

  Headlines that don't tell you everything ("You won't believe what happened next") are supposed to make us curious and get us to click.

• Cognitive dissonancetype: effect · evidence: contested

  When you do something that contradicts what you believe, you feel a discomfort that you reduce by changing your attitude.

• Delayed gratificationtype: effect · evidence: contested

  The ability to give up a small, immediate reward for a larger one that comes later.

• Growth mindsettype: effect · evidence: contested

  The idea that abilities can grow with effort should help students learn better.

• Hawthorne effecttype: effect · evidence: contested

  The Hawthorne effect is the idea that people behave differently simply because they know they are being observed or studied.

• Hot hand fallacytype: effect · evidence: contested

  For more than 30 years, believing in an athlete's streaks of success was considered an illusion.

• Illusion of controltype: effect · evidence: contested

  We behave as if we could influence things that depend only on chance.

• Maximizing vs satisficingtype: mental model · evidence: contested

  Some people look for the best possible option (maximizing), others choose the first option that clears their bar (satisficing).

• Moral licensingtype: effect · evidence: contested

  The idea that after a good deed people allow themselves a less good one started from small studies.

• Primingtype: effect · evidence: contested

  A word you see now makes you recognise related words faster.